Syracuse zoo group announces partnership for sustainability

To mark World Recycling Day — which falls on Saturday, March 18 — the Rosamond Gifford Zoo has announced a new three-year partnership with Novelis for the company to serve as the zoo’s official “Sustainability in Action Sponsor.”

As the world’s largest recycler of aluminum and a leading producer of flat-rolled aluminum products, Novelis is the perfect partner for the conservation-minded zoo, officials said.

The partnership will advance the zoo’s ongoing conservation mission that seeks to foster the intrinsic connections between people, plants and animals, and our shared environment to promote global wellness.

“Here at the zoo, we work tirelessly to ensure the health of the species in our care,” said Carrie Large, executive director of the Friends of the Zoo. “That also includes the preservation of the planet we all call home. Our partnership with Novelis helps us accomplish our mission, while educating the public about the collective, connected health of all things.”

Novelis is a global leader in sustainable aluminum creation and reuse. Incorporated in 2005, the company is the biggest buyer and recycler of used beverage cans in the world and recycles more than 82 billion of those cans each year. The company’s website proudly touts that “a can that is recycled today can be back on store shelves in just 60 days.”

“Novelis’ vision of shaping a sustainable world together goes beyond our own doors and efforts, extending into the communities where we live and work,” said Kristen Nelson, plant manager at Novelis Oswego. The zoo will celebrate this new partnership with Novelis Party for the Planet activities on Friday and Saturday, April 21-22, which include Earth-friendly events such as a can drive and more.